Derek Springer

Principal

For over 25 years, Derek has helped companies of all sizes methodically deliver their advertising messages to a wealth of diverse industries. By nature, he is hardwired for strategic planning and data analysis, and has proven these to be key ingredients in successful demand and lead generation programs. He sets the strategic direction for our partnerships while motivating the incredibly talented team.

Christine Sooklal

Media Director

For over 20 years, Christine has developed media programs with pinpoint accuracy. She has an exceptional talent for building and maintaining positive relationships throughout negotiations (even the fierce ones), has an immense technical aptitude for functionality, reporting and measurement and believes cost-inflated buys can kill a media program before it has the opportunity to bloom. Her dedication to optimizing success for our partners is heartfelt in every program.